How it all came about...
Good Business was founded by Giles Gibbons and Steve Hilton in 1997, based on the conviction that social and environmental performance could be used to powerful commercial effect. A fairly revolutionary idea at the time but one that we’re proud to say has now become part of mainstream business thinking.
How we work...
We work with marketing teams and corporate responsibility professionals to deliver holistic solutions that work for your brand and your business. We have always believed that the most responsible businesses are those that embed their values throughout the company, in a way that aligns closely with business goals, rather than those that treat it as an add-on. What makes us different is our unparalleled understanding of what sustainability means in a brand context, and the way we combine this with a rigorous and tailored approach to business analysis, based on consumer and stakeholder insights.
We use innovation, creativity, research and analysis to help identify the precise point at which our clients’ social and environmental impacts intersect with their commercial interests. We develop strategies that deliver maximum benefit to both, protecting and strengthening their brands. Then we create policies, practices, programmes and communications which turn strategy into action, in creative and innovative ways that deliver real results.
Our team and partners...
Our team is drawn from a wide range of backgrounds, including advertising, industry, design, investment banking, the voluntary sector, politics, journalism and marketing. We are able to offer a wide range of perspectives and opinions, backed up by the relevant skills.
Through our network of trusted partners and suppliers, we also provide on and offline design and production, public relations, event management and media buying services, so that we can provide our clients with a full and integrated approach to responsible business, from research and development through to delivery.
