We have developed a set of special screener questions to identify Concerned Consumers – the roughly 50% of the population who actively factor social and environmental issues into their purchasing decisions. The Concerned Consumer Index acts as a regular bellwether of opinion, facilitating strategic decision-making in this ever-more important part of business life.

We run a monthly poll of the Concerned Consumer Index for The Times newspaper, to fuel a regular feature in their business pages. We also use the Index privately, for the benefit of clients, both in the UK and across the globe. Our clients use the poll in many different ways: from perception tracking to idea evaluation to specific product testing.

Summary Data

• Airlines
• Mobiles
• Cars
• Banks
• Energy
• Electricals
• Clothing retailers
• Fast Food and Coffee shops
• Toys
• Holidays