We have a wide range of experience in conducting both qualitative and quantitative research.

Research of this nature – particularly in focus groups - often throws up a number of complex issues relating to the role of the commercial sector and the motivation that companies have for engaging in socially-focused activity. Whilst it is of course important to explore such issues if/as they arise, it requires careful management to ensure that the balance is right and the groups are not thrown off course. Our researchers have developed a series of techniques which ensure the groups run smoothly and generate actionable insights into the area in question.

We have also built up a great deal of experience in designing consumer-friendly questionnaires for quantitative research, as many of our clients require quantitative verification for proposed actions.