The stakeholder perspective on this is absolutely essential, but it alone is not enough. Any company wishing to adopt a strategic approach to CR also need to assess the competitive landscape and put the issues through the filter of its current performance and future business strategy. Issues which relate to its core competitive strengths and drivers and which are under-exploited by competitors should be up-weighted.

The impact assessment matrix below is a useful way of identifying issues of particular strategic interest.

We work with our clients to generate all the required inputs, map the complete issues landscape, and plot the best – and most profitable – path forward.