Our understanding of the social and environmental space, coupled with our understanding of what makes consumers tick, leaves us well placed to conduct research into sustainable marketing initiatives of all kinds - from social leadership programmes to ethical brand extensions to brand-led communications campaigns.
Research of this nature - particularly in focus groups - often throws up a number of complex issues relating to the role of the commercial sector and the motivation that companies have for engaging in socially-focused activity. Our researchers are experienced in making sure the groups run smoothly and generate actionable insights into the area in question. Our research team also design questionnaires for large-scale online quantitative research programmes, which can help in attaching hard figures to consumer attitudes towards your company and its activities.
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