Good Business thought piece, February 2011
The idea that companies can do good is far from being a new one, and business is the most successful generator of the wealth that pays for and sustains social progress . But the idea that business can create shared value, generating outcomes that in the long run are in the best interests of us all, rather than a few, is gaining ground. In a world of finite resources, businesses can be a significant part of the solution, rather than obstacles to sustainable growth, if they are prepared to make some fundamental changes. This is not about traditional corporate social responsibility, but about harnessing business’s unique skills – innovation, creativity, efficiency and marketing – to deliver social and economic value in tandem.
To read more about how some companies are changing the way they work to deliver profit in its broadest sense, click here.
