Our work: An Overview

Our work focuses on making sure that being a responsible business is not about box-ticking, but is about engagement throughout the company

Business-led

• We advocate CR that is pragmatic and tailored to the realities of our clients’ businesses. To be effective, CR must be integrated throughout the company and aligned to business goals – not simply an ‘add-on’ or a box-ticking exercise.

Leadership-focused

• We believe not only that corporate responsibility is an essential part of modern risk management, but that social leadership represents a huge business opportunity
• Too often CR focuses on compliance with best practice and adherence to common standards, at the expense of opportunities for differentiation
• To ensure real competitive and commercial advantage we help our clients develop leadership strategies to exploit the opportunities presented by social and environmental issues

Broad in experience and knowledge 

• Our team comes from a range of backgrounds including advertising, investment banking, research, the voluntary sector, SRI, politics and marketing, as well as the corporate responsibility world. We are therefore able to offer a wide range of perspectives and opinions

“Good Business was instrumental in helping us shape our CR strategy. They provided a clear research and strategy development process that worked extremely well for our global organisation. We found the client-consultant relationship to be very effective.” Roy Sharone, Senior Corporate Responsibility Manager, Liberty Global 

“Engaging in stakeholder research has given us a robust rationale for which issues we prioritise. This has enabled us to develop and get internal buy-in for our CR strategy which, when communicated externally, will send a clear message to our stakeholders that we are serious about our impacts.” Christele Delbe, Head of Corporate Responsibility, Orange UK